Connect research to the real world with story

Lindsey Alexander, owner and principal

Lindsey Alexander, owner and principal

Complex doesn’t have to mean confusing. Or boring.

I create long-form content that makes topics as technical as fintech, medtech, SaaS, and particle physics dangerously readable.

And I do it sounding like a human. Value won’t get buried under heaps of text.

Keep up with your packed editorial calendar and reach your target audience effectively with products that are clean-clean. (I cut my teeth as a copyeditor.)

With curiosity and patience, I find the invisible thread that connects each piece of data to tell powerful stories that make the world, and the people in it, better off for having found your work.

What long-form content do you need to have big impact? Contact me at lindsey at throughline editorial dot com.

What clients are saying …

  • Trust.

    It’s the word that comes to mind when I think of Lindsey and the professional relationship we’ve had for several years now. What started with trust in Lindsey for her editing expertise quickly grew to trust in Lindsey for her ability to lead a team (with grace and almost always under pressure). As skilled editor and leaders do, Lindsey asks the questions I never thought of, she recommends improvements to content and to process, and she manages her agency team as an extension of my in-house team. The trust I have in Lindsey and her team’s work shows through in stellar results -- content that is well-written and thoughtfully edited with an adherence to my organization’s brand voice, tone and style. Every time.

    — Amy Muehlbauer, content manager

  • Lindsey is one of my favorite writers.

    She is precise and thorough and thoughtful. She asks lots of questions at the start of an assignment to understand the scope and the goal of the article. She's also funny and friendly, which makes working with her even more enjoyable. I would definitely hire her again to write about complex and challenging topics and to make those subjects interesting and relevant to the audience.

    — Veronica Combs, editor-in-chief

  • Lindsey is a very talented writer, researcher, and communicator.

    Lindsey freelances a wide range of stories, mostly dealing with honoring and remembering veterans. In fact, she is the lead writer on a special website focused on honor and remembrance — and it wouldn't be as successful without her contributions.

    She uses strong judgment, fact-checking skills and other research to bolster stories and to weed out others that could turn out to be false. She has even come up with story ideas on her own that have been used in our 2.4-million circulation magazine.

    — Henry Howard, deputy director of media and communications

Services

  • Whitepapers and e-books

    These in-depth, high-value documents share your expertise with potential clients, setting your business up as a generous and sharp leader helping clients make important business decisions. We’ll work together to determine angle, outline, interview subjects, and research approach.

  • Features

    This content gives a human face to your organization, making it memorable with detail and story. These are fascinating deep dives that build understanding, empathy, and awareness. I specialize in profiles and challenge-solution stories.

  • Case studies

    Your client is the hero, and this showcases how they won with you as their faithful sidekick. This content weaves client interviews with stats to tell a humble story that makes your ideal clients see value through real-world results and meaningful quotes. Great for building authority and sales.

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